Job description
Join Brown-Forman as a Brand Manager - SEA, Emerging Brands in Singapore!
Brown-Forman, a globally respected leader in the spirits and beverage industry, is seeking a talented and driven Brand Manager for the Southeast Asia (SEA) region. This is an exciting opportunity to champion and grow emerging brands, executing strategic marketing campaigns that resonate with consumers and drive business success.
As a Brand Manager for the SEA region, you will be responsible for strengthening the presence of our emerging brands, identifying market opportunities, and collaborating with cross-functional teams to deliver innovative and effective solutions. This dynamic role offers you the chance to make a real impact on brand performance while working in a supportive, inclusive environment committed to equality of opportunity.
Responsibility
- Develop and implement brand strategies and marketing plans for emerging brands across the SEA region.
- Analyze market trends, consumer insights, and competitive activity to identify opportunities for brand growth.
- Collaborate with sales, trade marketing, and distributor partners to maximize in-market execution.
- Oversee launch and activation campaigns for new product introductions.
- Drive digital marketing initiatives and ensure alignment with global brand guidelines.
- Manage brand budgets, track ROI, and optimize allocation of resources for greatest impact.
- Monitor brand health metrics and report regularly on key performance indicators.
- Support the development of annual business plans and key presentations for internal and external stakeholders.
Qualification
- Bachelor's degree in Marketing, Business, or related field; MBA is an advantage.
- Minimum 4 years of experience in brand management or marketing, preferably within FMCG, beverage, or spirits industries.
- Proven track record of successful brand growth and activation in a multi-market environment.
- Strong analytical skills, with the ability to interpret data and market trends.
- Excellent project management and communication abilities.
- Experience with digital marketing and managing cross-channel campaigns.
- Fluent in English; proficiency in other SEA languages is a plus.
- Demonstrated ability to work collaboratively across functions and cultures.