Job description
BrightPath Digital is seeking a results-driven Senior SEO Specialist to join our growing marketing team in San Francisco. You will own end-to-end SEO strategies for multiple clients and internal products, focusing on scalable, data-driven improvements that drive sustainable organic growth.
In this role, you will partner with content, product, and analytics teams to diagnose performance gaps, set ambitious but achievable goals, and implement technical and onsite optimizations across large websites and e commerce platforms.
We value hands-on execution, thoughtful experimentation, and clear communication. If you love turning data into actionable insights and mentoring others to win on search, we want to hear from you.
Responsibility
- Develop and own comprehensive SEO strategy across websites and e commerce platforms
- Lead technical SEO audits, crawlability and indexation improvements, site speed optimizations, and structured data markup
- Optimize on page elements, content, metadata, and internal linking using rigorous keyword research
- Execute and manage scalable link building, digital PR, and content marketing campaigns
- Monitor, analyze, and report SEO performance with GA4, Search Console, and industry tools; provide data-driven recommendations
- Collaborate with content, product, and marketing teams to inform product roadmaps and content strategy
- Mentor and coach junior team members; develop scalable SEO playbooks and best practices
- Lead site migrations and international or multi-language SEO initiatives where applicable
Qualification
- Bachelor's degree in Marketing, Communications, Computer Science, or a related field
- 5+ years of hands-on SEO experience with proven growth across multiple industries
- Strong technical SEO expertise including crawlability, indexation, site architecture, canonicalization, and structured data
- Proficiency with GA4, Google Search Console, and SEO tools (Ahrefs, Semrush, Screaming Frog)
- Experience with keyword research, content optimization, on-page optimization, and performance tracking
- Data-driven mindset with the ability to design tests, measure impact, and communicate results clearly
- Excellent written and verbal communication skills; strong cross-functional collaboration and project management
- Familiarity with HTML/CSS basics and some JavaScript for SEO, plus experience with site migrations