Job description
NovaEdge Advertising is seeking a data driven Advertising Campaign Manager to lead multi channel campaigns for top tier brands in New York City. You will design, launch, and optimize high performing programs across Google Ads, Meta Ads, LinkedIn, and programmatic platforms. This is a premium role for a strategist who balances creative rigor with analytics to deliver measurable ROI.
As a core member of our growth team, you will own campaign strategy, pacing, reporting, and optimization workflows that convert audiences into loyal customers. We value curiosity, collaboration, and a relentless focus on performance.
Join us to shape the future of brand advertising and drive results for some of the most exciting brands in the market.
Responsibility
- Lead end to end campaign strategy development for digital advertising initiatives across multiple channels
- Set budgets, bid strategies, and pacing to maximize ROI while meeting KPI targets
- Collaborate with creative, analytics, and product teams to craft compelling ad concepts and landing pages
- Manage and optimize campaigns in Google Ads, Meta Ads, LinkedIn, and programmatic platforms
- Monitor performance, run A/B tests, and implement data driven optimizations
- Generate weekly and monthly performance reports with insights and actionable recommendations
- Maintain strong vendor relationships and stay ahead of industry updates
- Ensure brand safety, compliance, and attribution accuracy across all campaigns
Qualification
- Bachelor's degree in Marketing, Communications, Economics, or a related field
- 5+ years in digital advertising with a proven track record of ROI improvement
- Deep expertise in Google Ads (Search, Display, YouTube), Meta Ads, LinkedIn, and programmatic platforms
- Strong analytical skills with proficiency in GA4, Data Studio, Looker, Excel or Sheets, and attribution modeling
- Experience with A/B testing, landing page optimization, and conversion rate optimization
- Excellent communication, project management, and cross functional collaboration
- Ability to manage 500k+ annual media spend and deliver on tight deadlines
- Self-starter who thrives in a fast paced, results driven environment