Job description
Novapeak Advertising is seeking a data-driven Advertising Specialist to lead multi-channel campaigns for top-tier brands. This role blends creative storytelling with rigorous performance analytics to deliver measurable results.
In this role you will partner with marketing, creative, and media teams to craft compelling campaigns across digital, social, search, and programmatic channels. You will own brief development, audience targeting, media planning, budget management, and campaign optimization.
We offer a collaborative, fast-paced environment with opportunities for growth and impact.
Responsibility
- Develop and execute high-performing advertising campaigns across digital, social, search, and programmatic channels.
- Collaborate with creative and content teams to craft compelling ad copy, visuals, and landing pages.
- Manage budgets, bids, and pacing to maximize ROI while meeting KPI targets.
- Analyze campaign performance using analytics tools, generate actionable insights, and report to stakeholders.
- Test and optimize audience segments, creative variations, and targeting strategies.
- Coordinate with media partners and agencies to ensure smooth campaign execution.
- Maintain campaign documentation, calendars, and standard operating procedures.
Qualification
- Bachelor's degree in Marketing, Communications, or a related field; or equivalent practical experience.
- 3+ years of hands-on advertising experience across digital channels (DSP, PPC, social, programmatic).
- Strong understanding of performance marketing metrics (CPM, CPC, CPA, ROAS) and attribution.
- Proficiency with analytics and ad tech tools (Google Ads, Google Analytics, Meta Ads Manager, DV360 or other DSPs).
- Excellent copywriting and storytelling skills with a keen eye for visuals.
- Ability to manage multiple campaigns simultaneously in a fast-paced environment.
- Strong communication, collaboration, and project management skills.
- Data-driven mindset with a knack for problem-solving and optimization.