Job description
NovaEdge Advertising is a premium, data-driven agency that crafts campaigns delivering real business impact. We are expanding our NYC team and seeking an Advertising Specialist who can plan, execute, and optimize multi-channel campaigns for a diverse roster of clients.
In this role, you’ll partner with creative, media, and analytics teams to translate insights into compelling, scalable campaigns. If you thrive in a fast-paced, collaborative environment and are passionate about testing, learning, and optimization, you’ll excel here.
Responsibilities include owning the end-to-end lifecycle of campaigns, optimizing paid search, social, display, and programmatic channels, managing budgets, and delivering clear reporting to clients and leadership.
Why NovaEdge: competitive compensation, learning-oriented culture, and opportunities to shape brand narratives for a global client base.
Responsibility
- Own and manage end-to-end advertising campaigns across search, social, display, and programmatic channels.
- Develop and execute multi-channel strategies aligned with client goals and budgets.
- Monitor performance, run A/B tests, and optimize bidding, creatives, and targeting to maximize ROI.
- Collaborate with creative and analytics teams to translate data into actionable insights.
- Manage media budgets, pacing, and reporting, ensuring transparency with clients and internal stakeholders.
- Prepare insightful weekly and monthly performance reports with clear recommendations.
- Stay ahead of industry trends, tools, and best practices to continuously improve campaigns.
- Support new business pitches with data-driven recommendations and case studies.
Qualification
- Bachelor’s degree in Marketing, Advertising, Communications, or related field.
- 3+ years of experience planning and executing digital advertising campaigns across channels.
- Strong proficiency with Google Ads, Meta Ads Manager, DV360, or similar platforms.
- Solid understanding of brand strategy, audience targeting, and analytics.
- Experience with performance tracking, attribution models, and ROI optimization.
- Excellent collaboration, communication, and client-facing skills.
- Ability to manage multiple campaigns concurrently in a fast-paced environment.
- Proactive, data-driven mindset and strong problem-solving skills.