Job description
Luma Beauty Co. is a premium skincare and cosmetics brand based in New York City. We blend science and luxury to create high-performance products loved by professionals and consumers alike. We offer competitive compensation, comprehensive benefits, and a dynamic, inclusive culture.
We are seeking a Beauty Brand Marketing Manager to own end-to-end marketing strategy for flagship lines, lead cross-functional campaigns, and drive growth across digital, retail, and influencer channels.
In this role you will collaborate with product, design, and sales teams to develop compelling go-to-market plans, craft brand storytelling, manage budgets, and optimize performance using data-driven insights.
Join us to shape the future of beauty in a fast-paced, boutique environment with global reach.
Responsibility
- Develop and execute multi-channel beauty brand marketing plans across digital, social, email, PR, and retail partnerships.
- Lead product launches from concept to go-to-market, including positioning, messaging, asset creation, and calendar management.
- Collaborate with product, design, and sales teams to translate consumer insights into compelling campaigns.
- Manage annual marketing budget and optimize ROI through data-driven analysis and reporting.
- Oversee influencer partnerships, media outreach, and affiliate programs to maximize reach and credibility.
- Monitor campaign performance and market trends to inform ongoing strategy and optimization.
- Coordinate with retailers and e-commerce teams to elevate in-store experiences and online conversions.
Qualification
- Bachelor's degree in Marketing, Communications, Business or a related field.
- 5+ years of beauty, cosmetics, or consumer packaged goods marketing experience.
- Proven track record of successful product launches and multi-channel campaigns.
- Strong analytical skills with proficiency in marketing analytics tools and Excel.
- Excellent written and verbal communication, project management, and cross-functional collaboration.
- Experience in influencer marketing and retail partner programs.
- Ability to thrive in a fast-paced, creative environment in New York City.