Job description
Become the driving force behind a premium beauty brand poised for national expansion. We’re seeking a Brand Manager who blends strategic vision with hands-on execution to elevate our skincare and makeup lines. This role blends brand strategy, product storytelling, and performance marketing to create compelling campaigns that resonate with diverse audiences.
\nBased in Los Angeles, you’ll partner with product development, creative, and sales teams to deliver launch calendars, brand guidelines, and an unforgettable consumer experience across channels.
Responsibility
- Develop and own the brand strategy and annual marketing plan aligned to business goals.
- Lead product launches, including brief creation, go-to-market plans, packaging design coordination, and lifecycle management.
- Collaborate with creative, content, and digital teams to produce on-brand campaigns across web, social, email, and retail assets.
- Manage budget, vendor relationships, and agency partnerships with a focus on ROI and efficiency.
- Analyze market trends, consumer insights, and performance data to optimize campaigns and product assortments.
- Foster influencer and affiliate partnerships to boost reach and authenticity while maintaining brand standards.
- Collaborate with sales and e-commerce to optimize omnichannel performance and merchandising strategies.
- Mentor junior team members and champion best-in-class brand experiences across all touchpoints.
Qualification
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- 5+ years in beauty or cosmetics marketing, brand management, or related roles.
- Proven track record of successful product launches and integrated campaigns.
- Strong analytical skills with experience in marketing analytics tools (Google Analytics, Tableau, or similar).
- Excellent written and verbal communication, storytelling, and presentation skills.
- Ability to collaborate cross-functionally with product, creative, and sales teams in a fast-paced environment.
- Experience managing budgets, timelines, and external partners.
- Proactive, results-driven, and customer-obsessed with a passion for the beauty industry.