Job description
We are Lumi\u00e8re Beauty Co., a premium skincare and cosmetics brand based in Los Angeles, seeking a Brand Marketing Manager to lead our marketing strategy and execution across product, digital, and retail channels.
In this role, you will shape brand storytelling, manage launches, and collaborate with Product, Creative, and Sales to accelerate growth.
You will drive integrated campaigns, own the marketing calendar, optimize spend, and measure ROI to ensure competitive performance in a dynamic beauty landscape.
Responsibility
- Lead development and execution of integrated marketing campaigns for skincare and cosmetics across digital, social, email, and retail channels.
- Collaborate with Product, Creative, Sales, and Agencies to define brand strategy, positioning, and go-to-market plans.
- Plan, manage, and optimize marketing budgets and track ROI and performance metrics.
- Coordinate product launches, events, influencer activations, and PR initiatives.
- Analyze consumer insights, market trends, and competitive landscape to inform strategy and messaging.
- Oversee content calendar, creative assets, and cross-channel storytelling to maintain a cohesive brand voice.
- Lead a high-performing, cross-functional team and manage external vendors and agencies.
Qualification
- Bachelor's degree in Marketing, Communications, Business, or related field; MBA preferred.
- 5+ years of beauty or consumer goods marketing experience, with a proven track record in brand strategy and launches.
- Strong analytical skills and experience with marketing analytics, attribution, and CRM tools.
- Excellent written and verbal communication, presentation, and stakeholder management abilities.
- Experience with influencer marketing, PR, and retail partnerships.
- Ability to thrive in a fast-paced, matrixed environment and manage multiple projects simultaneously.
- Proficiency in digital marketing platforms (GA, Paid Media, Email, Social) and creative collaboration tools.