Job description
Join Lumina Beauty Co., a premium skincare brand delivering clean, high-performance products loved by beauty enthusiasts worldwide. We are seeking a data-driven, creative Brand Marketing Manager to build and execute omnichannel campaigns, drive successful product launches, and elevate brand equity in a competitive market.
In this role, you will bridge strategy and storytelling, translating consumer insights into compelling campaigns, partnering with influencers and retailers, and ensuring a cohesive brand experience across digital, social, email, retail, and experiential channels.
Responsibility
- Develop and execute integrated brand marketing strategies across digital, social, email, PR, and in-store channels.
- Lead end-to-end product launch plans, GTM strategies, and lifecycle marketing for new SKUs.
- Collaborate with creative, merchandising, and sales teams to ensure consistent brand storytelling and on-brand executions.
- Manage the marketing budget, forecast ROI, and optimize spend using data-driven insights.
- Build and nurture influencer, media, and retailer partnerships to drive awareness and demand.
- Analyze market trends, consumer insights, and competitive landscape to inform strategy and messaging.
- Develop performance dashboards, report results to leadership, and iterate campaigns for continuous improvement.
Qualification
- Bachelor’s degree in Marketing, Communications, Business, or related field; MBA or beauty/CPG specialization preferred.
- 5+ years in brand marketing within beauty or consumer goods; skincare experience strongly preferred.
- Proven track record launching beauty products with measurable ROI and strong go-to-market execution.
- Excellent project management, cross-functional collaboration, and vendor management skills.
- Data-driven with proficiency in analytics tools (Google Analytics, social insights, CRM) and marketing automation.
- Exceptional writing, storytelling, and presentation skills; ability to influence at all levels of the organization.
- Experience with influencer partnerships, PR, and retail partnerships.