Job description
Lumina Brand Studio is seeking a senior Branding Director to lead transformative brand experiences for our global clients. We fuse strategic thinking with creative leadership to craft identities that resonate, endure, and drive growth.
As a Brand Director, you will shape brand strategy, oversee the development of comprehensive identity systems, and guide cross-functional teams through the end-to-end brand lifecycle. This is a hands-on leadership role designed for a seasoned strategist who thrives in a collaborative, fast-paced studio environment.
Responsibility
- Lead brand strategy development including positioning, messaging, and value propositions for clients across industries
- Oversee creation of comprehensive visual identity systems, including logo, typography, color, and iconography
- Guide brand architecture and portfolio branding for multi-brand sets
- Collaborate with product, marketing, and design teams to ensure brand consistency across channels
- Mentor and manage a cross-disciplinary team of designers, researchers, and writers
- Present brand concepts and strategic rationale to senior clients and stakeholders
- Define and maintain brand guidelines and governance processes
Qualification
- 10+ years in branding, with leadership experience in agencies or brands
- Proven track record in brand strategy, identity design, and campaign development
- Strong portfolio showcasing end-to-end brand systems and market impact
- Excellent storytelling, presentation, and stakeholder management skills
- Deep understanding of visual systems, typography, and digital/mobile touchpoints
- Experience leading cross-functional teams and mentoring junior designers
- Ability to translate business goals into compelling brand narratives