Job description
We are seeking a highly strategic and visually inventive Branding Lead to join our premium agency in New York City. You will shape client identities from concept through launch, influencing perception and business outcomes. This is an opportunity to work with leading brands and a world-class team focused on elevating brands above the noise.
As a member of our branding practice, you will own brand strategy, visual identity systems, and experience design across touchpoints. You will collaborate with product, marketing, and creative teams to craft cohesive brand narratives and practical guidelines that empower clients to scale with confidence.
We value curiosity, disciplined craft, and a bias toward action. If you are passionate about typography, color, and storytelling, and you want to redefine how brands connect with people, we want to hear from you.
Responsibility
- Lead development of brand strategy and positioning for clients across industries.
- Collaborate with creative, product, and marketing teams to craft holistic brand experiences.
- Create and refine visual identities, logos, color palettes, typography, and design systems.
- Establish comprehensive brand guidelines and ensure consistency across all channels and touchpoints.
- Oversee packaging, digital design, advertising, and experiential materials.
- Mentor and inspire junior designers, guiding workshops and reviews.
- Present concepts, progress, and outcomes to clients and internal stakeholders with clarity and impact.
- Manage project timelines, budgets, and cross-functional coordination to deliver on strategy.
Qualification
- Bachelor's degree in Branding, Graphic Design, Marketing, or related field.
- 7+ years of branding experience with a proven portfolio of brand identity systems.
- Strong concept-to-execution capability with proficiency in Adobe Creative Suite and modern tools (Figma, Sketch).
- Experience leading brand workshops, validation sessions, and client presentations.
- Excellent storytelling, presentation, and communication skills; confident in client leadership.
- Deep knowledge of typography, color theory, print production, and digital design standards.
- Ability to thrive in a fast-paced agency environment; collaborative, proactive, and design-driven.
- Demonstrated ability to measure brand impact and govern brand assets across organizations.