Job description
Join Lumina Brands, a premium branding studio in the heart of New York City, to shape iconic brand stories for ambitious clients. You will lead brand strategy, visual identity, and go-to-market campaigns that differentiate our partners in crowded markets. This is a hands-on, senior role that blends research, creative direction, and executive collaboration to deliver tangible brand equity.
As Branding Lead, you will mentor a cross-disciplinary team, partner with product, design, and marketing leads, and drive consistency across all touchpoints from strategy to activation. We value curiosity, candor, and a view toward scalable, premium branding that resonates with diverse audiences.
We offer a collaborative, entrepreneurial culture, competitive compensation, and a portfolio of high-profile brands ready for next-level growth.
Responsibility
- Develop comprehensive brand strategies and positioning for multiple clients across industries.
- Lead the creative direction for visual identities, logos, typography, color systems, and brand guidelines.
- Collaborate with product, design, and marketing teams to ensure brand consistency across products and campaigns.
- Translate research insights into actionable branding plans, including messaging frameworks and tone of voice.
- Oversee brand activation across digital and offline channels, including campaigns, events, and PR.
- Mentor junior brand managers and designers, and foster a culture of high-impact work.
- Measure brand health and ROI using established metrics; present quarterly updates to stakeholders.
Qualification
- 5+ years in branding, brand strategy, or creative leadership with a proven track record.
- Portfolio demonstrating successful brand identities, guidelines, and campaigns for consumer brands.
- Strong strategic thinking with ability to synthesize market research into clear brand stories.
- Excellent leadership, collaboration, and communication skills; comfortable presenting to executives.
- Proficiency with design and brand systems tools (Adobe Creative Cloud, Figma, or equivalent).
- Experience in B2C and B2B branding; capacity to manage multiple projects and priorities.
- Ability to work in a fast-paced, hybrid environment; visa sponsorship not required.