Job description
We are seeking a visionary Branding Lead to join NexusBrand Studio in New York City. You will shape brand narratives, build cohesive identities, and partner with product, marketing, and design teams to deliver premium experiences. The ideal candidate combines strategic rigor with creative fluency and a track record of elevating brands across sectors.
As a senior branding professional, you will own brand strategy, identity systems, messaging frameworks, and go-to-market storytelling. You will mentor junior team members and influence senior stakeholders to champion brand-led growth.
Responsibility
- Lead the development of comprehensive brand strategies, from insights and positioning to messaging architecture and guardrails for consistent application.
- Own and evolve visual identity systems, typography, color, voice, and design principles across channels.
- Collaborate with product, marketing, and design teams to ensure brand consistency in campaigns, products, websites, and packaging.
- Define brand guidelines and playbooks, and ensure adoption across creative and content teams.
- Guide go-to-market storytelling, content strategy, and experiential branding for launches and campaigns.
- Mentor junior branding specialists and participate in talent development and performance reviews.
- Measure brand health using industry benchmarks, research, and analytics to inform iteration and ROI.
Qualification
- Bachelor's degree in Marketing, Design, Communications, or a related field; MBA a plus.
- 7+ years of branding or brand management experience with a portfolio of successful brand programs.
- Proven ability to develop brand strategy, identity systems, and messaging for multi-channel campaigns.
- Strong presentation and stakeholder management skills with experience influencing senior leadership.
- Proficiency in brand tools, design principles, and collaboration with design, product, and marketing teams.
- Analytical mindset with experience measuring brand health and ROI using surveys, analytics, and market research.
- Creative and strategic thinker with excellent communication, writing, and project management skills.