Job description
Join BrightWave Marketing as a high-impact Content Creator in the heart of New York City. Weâre seeking a versatile storyteller who can blend creative flair with data-driven strategy to produce engaging articles, videos, and social content that elevate our brand and drive measurable results. Youâll collaborate with product, design, and SEO teams to craft a cohesive content roadmap, maintain brand voice, and ensure content excellence across all channels.
In this role, youâll own the end-to-end content lifecycleâfrom ideation and drafting to publishing and optimizationâwhile staying ahead of industry trends and audience preferences.
Why BrightWave? We offer a vibrant, collaborative environment, opportunities for growth, and a portfolio of brands that challenge you to think bigger and create better.
Responsibility
- Develop and execute multi-channel content plans, including blog posts, videos, social posts, and newsletters.
- Produce high-quality, on-brand content from concept through delivery, including writing, editing, and SEO optimization.
- Collaborate with product, design, and marketing teams to translate complex ideas into engaging content.
- Optimize content for search engines and user intent; conduct keyword research and apply best practices.
- Utilize CMS to publish, schedule, and maintain a content calendar; monitor performance and iterate.
- Create engaging scripts, storyboards, and captions for video and audio formats.
- Maintain editorial guidelines, brand voice, accessibility standards, and content governance.
Qualification
- 3+ years of content creation experience in B2B or B2C environments.
- Proven ability to write clear, compelling copy across formats (articles, social, video scripts).
- Strong understanding of SEO best practices and content analytics tools (Google Analytics, Search Console, SEMrush/Ahrefs).
- Experience with CMS (WordPress, HubSpot) and basic HTML/CSS.
- Proficiency in video scripting, editing, or collaboration with editors.
- Excellent communication and project management skills with the ability to manage multiple projects and deadlines.
- Portfolio of diverse content pieces across formats demonstrating brand storytelling and performance results.