Job description
Brightline Copy Agency is seeking a talented Copywriter in New York City to craft high-converting copy across websites, landing pages, emails, and product descriptions. Youâll partner with design, product, and SEO teams to deliver a consistent brand voice and measurable results in a fast-paced environment.
In this role, youâll translate complex ideas into clear, persuasive copy that resonates with target audiences while boosting engagement, click-through, and conversion metrics. Youâll also help shape content strategy and ensure all work aligns with brand guidelines and SEO best practices.
What youâll bring is a blend of story-driven writing, data-informed optimization, and a passion for crafting experiences that move people to act. If you live for clean, high-performance copy that respects the reader and delivers tangible results, we want to hear from you.
Responsibility
- Write high-quality web pages, landing pages, product descriptions, emails, social captions, and ads with clear, persuasive CTAs that maximize conversions.
- Collaborate with UX/design, product, and SEO teams to develop and maintain a cohesive content strategy and brand voice.
- Maintain and evolve the companyâs voice guidelines, ensuring consistency across all channels and campaigns.
- Optimize copy through A/B testing, performance analytics, and user feedback to continuously improve results.
- Conduct audience, competitor, and industry research to inform messaging and positioning.
- Edit and proofread content for grammar, tone, clarity, and readability, maintaining high editorial standards.
- Manage multiple projects with strict deadlines, balancing quality with speed in a fast-paced environment.
Qualification
- 3+ years of professional copywriting experience in marketing, advertising, or e-commerce.
- Well-curated portfolio demonstrating conversion-focused copy across web, email, and paid media.
- Strong ability to write for varied audiences, channels, and tones while preserving brand voice.
- Solid understanding of SEO principles and on-page optimization techniques.
- Experience with CMS platforms (e.g., WordPress) and basic HTML/CSS knowledge is a plus.
- Excellent editing, proofreading, and research skills with meticulous attention to detail.
- Bachelorâs degree in Marketing, Communications, English, or related field (or equivalent experience).