Job description
BrightWord Collective seeks a premium Copywriter to join our New York team. This role blends strategic storytelling with conversion-driven copy across website, blog, email campaigns, and digital advertising. If you craft messages that move audiences and deliver measurable results, this is your opportunity to shine in a fast-growing agency environment.
As a Copywriter, you will own messaging from concept through final edits, ensuring every word supports brand voice, clarity, and performance. You will collaborate with designers, developers, and marketers to produce compelling content that resonates with diverse audiences and drives growth.
We offer a premium, collaborative culture, competitive compensation, and the chance to impact high-profile brands while advancing your craft.
Responsibility
- Develop clear, persuasive copy for web pages, landing pages, blogs, emails, and social content that aligns with brand voice and conversion goals.
- Collaborate with product, design, and SEO teams to craft messages that increase engagement and drive conversions.
- Conduct audience research, competitor analysis, and messaging testing to inform copy strategy.
- Edit and polish content for accuracy, tone, readability, and consistency; manage multiple projects with tight deadlines.
- Optimize copy for SEO best practices, including keyword integration, metadata, and structured content where applicable.
- Establish and maintain style guides, voice and tone documentation, and brand consistency across channels.
- Mentor junior writers and provide constructive feedback; review freelancers' work as needed.
Qualification
- 3+ years of professional copywriting experience in marketing, preferably with digital campaigns (B2B or B2C).
- Proven ability to write compelling web copy, emails, ads, and social content that converts.
- Strong understanding of SEO principles and content strategy; familiarity with keyword research tools.
- Excellent editing and proofreading skills; meticulous attention to detail.
- Ability to manage multiple projects and priorities in a fast-paced environment.
- Portfolio demonstrating versatility and results; conversion-focused case studies encouraged.
- Bachelor’s degree in marketing, communications, journalism, or a related field.