Job description
WanderLux Travel is seeking a proactive Destination Marketing Specialist to join our Barcelona-based team. This role blends creative storytelling with data-driven strategy to elevate Barcelona as a must-visit destination.
As part of the marketing team, you will collaborate with local partners, curate compelling content, and manage campaigns that resonate with international travelers seeking authentic experiences in Catalonia.
Ideal for candidates with a passion for travel, strong communication skills, and a proven ability to drive results in dynamic markets.
Responsibility
- Develop and execute comprehensive destination marketing campaigns to increase awareness and bookings for Barcelona.
- Build and nurture partnerships with local tourism boards, hotels, and experiences to create co-branded campaigns.
- Craft compelling content across web, email, social media, and press materials to showcase Barcelona's unique offerings.
- Monitor performance metrics, analyze data, and optimize campaigns for ROI and traveler engagement.
- Coordinate with product and sales teams to align promotions with seasonal events and attractions.
- Manage budget, timelines, and vendor relationships to ensure timely delivery of marketing initiatives.
Qualification
- Bachelor’s degree in Marketing, Communications, Tourism, or a related field.
- 3+ years in destination marketing, travel, or hospitality.
- Strong understanding of digital marketing channels and SEO.
- Excellent written and verbal communication in English; proficiency in Spanish is a plus.
- Experience with analytics tools (Google Analytics, social insights).
- Ability to manage multiple projects and collaborate cross-functionally.
- Willingness to relocate or work from Barcelona.