Job description
Join Aurora Tourism Group, a premium travel brand shaping unforgettable experiences across Europe. We are seeking a results-driven Destination Marketing Specialist to elevate Barcelona's allure through strategic campaigns, compelling content, and powerful partnerships. This role blends local insight with global reach, delivering measurable growth for our portfolio of experiential tours, luxury stays, and cultural events.
As our Barcelona-based specialist, you will collaborate with product, creative, and sales teams to craft multi-channel campaigns that resonate with travelers seeking authentic, memorable experiences. You will own planning, execution, and optimization of marketing programs that attract new visitors while delighting existing guests.
Responsibility
- Develop and execute integrated destination marketing campaigns to raise Barcelona's profile for our tours and experiences.
- Create engaging content (blogs, videos, itineraries) and optimize for SEO and conversions.
- Lead media partnerships, influencer collaborations, and local tourism boards to expand reach.
- Monitor performance metrics, A/B test campaigns, and report ROI to leadership.
- Collaborate with product and operations to ensure seamless guest experiences and value delivery.
- Manage budgets, timelines, and vendor relationships with excellence.
- Organize and support experiential events and pop-ups to showcase offerings to travelers.
Qualification
- Bachelor's degree in Marketing, Tourism, Business, or related field.
- 3+ years of destination marketing or travel/hospitality experience.
- Proven track record of delivering multi-channel campaigns with measurable ROI.
- Strong storytelling and copywriting skills; fluent in English and Spanish (or local language).
- Proficiency in digital marketing tools (SEO, SEM, social ads, email marketing) and analytics (GA4, Attribution).
- Experience with partnerships, events, and influencer collaborations.
- Excellent project management, communication, and cross-functional collaboration.
- Flexibility to work in a fast-paced environment and travel as needed.