Job description
At Aurora Digital Labs, we empower brands to attract, engage, and convert audiences through innovative digital marketing strategies. We are seeking a hands-on Digital Marketing Manager to lead multi-channel campaigns, optimize performance, and collaborate with cross-functional teams in a fast-paced, data-driven environment.
As a pivotal member of our growth team, you will own end-to-end digital marketing efforts, from strategy to execution, across SEO, SEM, paid social, email, and content marketing. You will partner with product, design, and sales to build pipeline and maximize ROI.
We offer a competitive compensation package, flexible hybrid work options, and clear opportunities for career advancement in a supportive, high-performance culture.
Responsibility
- Develop and execute data-driven digital marketing strategies across SEO, SEM, social, email, and content channels to drive qualified traffic and revenue.
- Plan, manage, and optimize paid media campaigns (Google Ads, Facebook/Meta, LinkedIn, programmatic) with clear KPIs and budgets.
- Own the content calendar and collaborate with creators to produce high-impact blog posts, landing pages, and assets that convert.
- Implement and optimize conversion paths, landing pages, and A/B tests to improve funnel performance and ROAS.
- Analyze performance data, generate actionable insights, and report results to leadership with recommended optimizations.
- Lead marketing automation and CRM initiatives to nurture leads, score prospects, and accelerate pipeline.
- Coordinate with product, design, and sales teams to ensure a consistent brand message and aligned go-to-market programs.
- Stay ahead of digital marketing trends, tools, and best practices, evangelizing data-driven experimentation across channels.
Qualification
- Bachelor’s degree in Marketing, Communications, or a related field; MBA a plus.
- 3+ years of hands-on digital marketing experience with a proven track record across SEO, SEM, paid social, and email marketing.
- Strong proficiency with Google Analytics 4, Tag Manager, Google Ads, and major social advertising platforms.
- Experience with marketing automation and CRM systems (HubSpot, Marketo, or equivalent).
- Excellent analytical skills and ability to translate data into actionable strategies; strong Excel skills; SQL is a plus.
- Excellent written and verbal communication, project management, and cross-functional collaboration.
- Ability to thrive in a fast-paced environment and manage multiple initiatives simultaneously.