Job description
Lumina Growth Labs is hiring a Digital Marketing Manager to join our fast-paced, data-driven team in New York City. You will own and optimize multi-channel campaigns, drive growth, and build scalable marketing programs across channels.
In this role, you will collaborate with product, design, and sales to craft compelling narratives, improve the customer journey, and turn insights into measurable results. We value curiosity, accountability, and a bias toward action.
Responsibility
- Develop and execute integrated digital marketing strategies across SEO, SEM, social media, content, email, and paid media.
- Manage budgets, bids, and pacing to maximize ROI while maintaining brand integrity.
- Plan, execute, and optimize multi-channel campaigns with clear KPIs and A/B testing.
- Collaborate with content and design teams to produce creative assets that convert.
- Analyze performance data, generate insights, and provide senior leadership with actionable reports.
- Improve the customer journey and funnel optimization to increase acquisition and retention.
- Stay ahead of industry trends and provide thought leadership on marketing best practices.
Qualification
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- Minimum 3-5 years of hands-on digital marketing experience with proven results.
- Strong proficiency with Google Analytics, Google Ads, Meta Ads, and SEO tools.
- Experience with email marketing platforms (e.g., Mailchimp, HubSpot) and marketing automation.
- Excellent analytical skills and the ability to translate data into actionable recommendations.
- Strong written and verbal communication, project management, and cross-functional collaboration.
- Portfolio or case studies demonstrating successful campaigns and ROI.