Job description
NovaPulse Marketing is seeking a data-driven Digital Marketing Manager to lead multi-channel campaigns in a fast-paced environment. You will design and execute paid search, social, email, and content strategies that align with business goals and deliver measurable ROI.
As part of our growth team, you will collaborate with product, design, and analytics to optimize funnel performance, test bold ideas, and craft compelling brand narratives.
Responsibility
- Lead the planning, execution, and optimization of cross-channel digital marketing campaigns (SEO, PPC, Social, Email, Content) to drive brand awareness and demand generation.
- Develop and manage monthly and quarterly budgets, ensuring best-in-class ROI with data-driven decision making.
- Own measurement frameworks and KPIs, creating dashboards and performance reports for stakeholders.
- Collaborate with Product and Design to optimize landing pages, creative, and messaging for conversion.
- Plan and execute paid media experiments, A/B tests, and multivariate tests to improve funnel performance.
- Oversee content strategy and SEO optimization to improve organic visibility and lead quality.
- Lead a small marketing team, mentor junior specialists, and coordinate with external agencies and vendors.
Qualification
- Bachelor’s degree in Marketing, Business, or related field; or equivalent practical experience.
- 5+ years of experience in digital marketing, including SEO, PPC, social, and content marketing.
- Proven track record of driving multi-channel campaigns with measurable ROI.
- Strong analytical skills with proficiency in Google Analytics, Google Ads, Facebook/LinkedIn Ads, and marketing automation tools.
- Excellent communication, project management, and cross-functional collaboration abilities.
- Comfort with data visualization and creating executive-ready reports.