Job description
Join Lumina Digital, a premium partner for ambitious brands. We’re seeking a results-driven Digital Marketing Manager to own holistic campaigns across paid, organic, and email channels. You’ll craft strategy, execute with precision, analyze performance, and iterate to maximize ROI. This role is based in New York City with hybrid options.
Responsibility
- Develop and execute multi-channel digital marketing strategies across paid search, social, email, display, and content marketing.
- Lead end-to-end campaign management from planning to optimization, ensuring alignment with business goals and budget.
- Own analytics and reporting, establishing KPI dashboards, and delivering actionable insights to stakeholders.
- Drive SEO/SEM initiatives to improve organic visibility and paid performance, including keyword research and landing page optimization.
- Collaborate with product, creative, and sales teams to craft compelling messaging and creative assets.
- Manage marketing automation and CRM initiatives, including email nurture programs and audience segmentation.
- Test and iterate landing pages, creatives, and audiences using rigorous A/B testing to lift conversions.
- Stay ahead of industry trends, tools, and best practices, and evangelize data-driven decision making across the organization.
Qualification
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- Minimum 3-5 years of hands-on digital marketing experience with proven ROI improvements.
- Strong proficiency with analytics platforms (Google Analytics 4, Looker Studio, or similar) and data interpretation.
- Expertise in PPC (Google Ads, Microsoft Advertising) and social media advertising (LinkedIn, Facebook/Instagram, TikTok).
- Demonstrated SEO knowledge, technical understanding of site structure, and content optimization.
- Excellent copywriting, storytelling, and creative collaboration skills with a keen eye for detail.
- Ability to manage multiple projects, stakeholders, and deadlines in a fast-paced environment.
- Strong communication and presentation skills, with a collaborative, cross-functional mindset.