Job description
Join NovaPulse Digital, a premium digital marketing agency, and lead multi-channel campaigns for a diverse portfolio of clients. We value data-driven decision making, creative experimentation, and measurable growth. This full-time role is based in New York, NY and offers competitive compensation and a strong path to leadership.
As a Digital Marketing Manager, you will own strategy, execution, and optimization across channels to drive awareness, engagement, and conversions. You’ll collaborate with product, design, and analytics teams to design impactful campaigns and report performance at the executive level.
Responsibility
- Develop and execute integrated digital marketing strategies across SEO, paid search, social media, content marketing, and email campaigns.
- Plan and manage annual budgets, optimizing spend to maximize ROI and achieve growth targets.
- Lead performance analysis, build dashboards, and deliver actionable insights to stakeholders.
- Oversee content calendar, SEO optimizations, on-page improvements, and link-building initiatives.
- Coordinate with product, design, and engineering teams to ensure campaigns align with brand and product goals.
- Lead A/B and multivariate testing, CRO efforts, and landing page optimization to improve conversions.
- Manage vendor relationships, platform partners, and mentor junior team members.
Qualification
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- 3-5+ years of hands-on digital marketing experience, preferably in an agency or in-house setting.
- Proven track record in SEO, PPC, display, social ads, and email marketing with measurable outcomes.
- Strong proficiency with analytics tools (GA4, Google Analytics, Data Studio) and marketing platforms (Google Ads, Meta/Instagram Ads, LinkedIn Ads).
- Experience with marketing automation and CRM software (HubSpot, Marketo, or equivalent).
- Excellent written and verbal communication, project management, and cross-functional collaboration skills.
- Ability to manage budgets, forecast performance, and thrive in a fast-paced environment.