Job description
RadiantGlow Beauty Co. is seeking a results-driven Digital Marketing Manager to lead our beauty brand's online growth. Based in Los Angeles, this role blends creative storytelling with data-driven strategy to elevate brand awareness, product launches, and e-commerce performance.
As the Digital Marketing Manager, you will own strategic planning, cross-channel execution, and measurement across paid media, social, email, content, and influencer partnerships. You will collaborate with product, creative, and merchandising teams to deliver compelling campaigns that resonate with our diverse customer base.
Responsibility
- Develop and execute integrated digital marketing strategies for the beauty brand across paid, owned, and earned channels.
- Plan, launch, and optimize multi-channel campaigns (paid social, search, display, email) with a focus on ROI and growth.
- Lead content strategy and collaborate with creative teams to produce on-brand visuals and copy for campaigns.
- Manage influencer partnerships and affiliate programs to expand reach and credibility.
- Track, analyze, and report on performance metrics; translate data into actionable optimization plans.
- Collaborate with product and e-commerce teams to drive product launches and site conversion.
- Ensure brand consistency, regulatory compliance, and quality across all marketing activities.
Qualification
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- 5+ years of digital marketing experience, preferably in beauty or consumer packaged goods.
- Proven track record managing multi-channel campaigns with measurable ROI.
- Expertise in Google Ads, Meta/Facebook Ads, TikTok Ads; strong understanding of SEO and email marketing.
- Strong analytics skills with proficiency in GA4, Excel/Sheets, and data visualization tools.
- Excellent communication, project management, and cross-functional collaboration abilities.
- Ability to thrive in a fast-paced, deadline-driven environment and manage multiple projects concurrently.