Job description
NovaPulse Digital is a fast-growing, award-winning digital marketing agency delivering measurable results for clients across e-commerce, SaaS, and B2B. We are seeking a data-driven Digital Marketing Specialist to join our New York team.
You will own multi-channel campaigns, optimize conversion paths, and collaborate with content, design, and product teams to accelerate growth. If you thrive in a fast-paced environment and love turning data into action, we'd like to hear from you.
What you'll get: competitive salary, health benefits, flexible work options, and a culture built on curiosity and impact.
Responsibility
- Plan, execute, and optimize multi-channel digital campaigns (SEO, SEM, social, email, display) with a focus on growth and ROI.
- Manage paid media budgets, bid strategies, and performance testing across Google Ads, Facebook/Meta, LinkedIn, and programmatic platforms.
- Improve website and landing page performance through testing, UX enhancements, and conversion rate optimization.
- Monitor, analyze, and report key performance indicators; generate actionable insights for stakeholders.
- Collaborate with content, design, and product teams to create compelling campaigns and assets.
- Build and manage email marketing programs, automation workflows, and lead nurturing tracks.
- Implement tracking, measurement, and marketing technology integrations (GA4, GTM, CRM) to enable data-driven decisions.
Qualification
- Bachelor’s degree in Marketing, Communications, or a related field.
- 3+ years of hands-on digital marketing experience with a proven track record across SEO, PPC, social media, and content marketing.
- Strong proficiency with Google Analytics 4, Google Tag Manager, Google Ads, Facebook Ads, and LinkedIn Campaign Manager.
- Solid understanding of SEO best practices, technical SEO, and content strategy.
- Experience with marketing automation platforms (HubSpot, Marketo, or similar) and CRM integration.
- Analytical mindset with the ability to translate data into actionable recommendations; strong communication and cross-team collaboration.
- Detail-oriented, highly organized, and able to manage multiple projects simultaneously in a fast-paced environment.
- Authorized to work in the United States.