Job description
Join NextGen Media Solutions as a Digital Marketing Specialist and power the growth of top brands through innovative, data-driven strategies. In this dynamic role, you'll work with a dedicated team in the heart of New York, optimizing campaigns, driving ROI, and elevating digital presence across platforms. Thrive in a collaborative culture that champions creativity, professional development, and impactful results. Ready to shape the future of digital marketing?
Responsibility
- Develop, implement, and manage multi-channel digital marketing campaigns (SEO, SEM, Social Media, Email, Display, Affiliate).
- Analyze and report performance metrics to optimize campaign effectiveness and drive strategic decisions.
- Execute keyword research, on-page/off-page SEO, and link-building strategies to boost organic visibility.
- Create compelling ad copy, landing pages, and creative assets in collaboration with design and content teams.
- Manage PPC campaigns and budgets, ensuring efficient spend and maximized ROI.
- Stay current with digital trends, competitor activity, and industry best practices.
- Coordinate A/B testing and conversion rate optimization initiatives.
- Engage with cross-functional teams to ensure cohesive brand messaging and campaign alignment.
Qualification
- Bachelor's degree in Marketing, Communications, or a related field.
- 3+ years of experience in digital marketing or similar role.
- Strong proficiency with Google Ads, Facebook Business Manager, Google Analytics, and major Martech platforms.
- Proven track record executing successful paid and organic campaigns.
- Excellent analytical, organizational, and communication skills.
- Hands-on experience with SEO/SEM, email marketing, and social media strategy.
- Ability to multitask and manage competing priorities in a fast-paced environment.
- Relevant certifications (e.g., Google Analytics, HubSpot) are a strong plus.