Job description
NovaCart is a fast-growing direct-to-consumer brand redefining online shopping with premium products and a customer-first approach. We are seeking a data-driven E-commerce Growth & Merchandising Manager to own the product assortment, optimize the shopping experience, and accelerate online revenue across web, mobile, and marketplaces. You will collaborate with Marketing, Product, and Operations to deliver compelling catalog experiences that convert visitors into loyal customers.
In this role, you’ll shape merchandising strategy, oversee product data quality, run experiments, and scale promotions that resonate with our audience. If you’re passionate about e-commerce growth, analytics, and creating delightful shopping journeys, we want to hear from you.
Responsibility
- Lead end-to-end e-commerce growth initiatives across web, mobile, and marketplaces.
- Own merchandising strategy, category planning, and product data quality to ensure a compelling catalog.
- Design, run, and analyze A/B tests and promotions to improve conversion and average order value.
- Monitor performance metrics (revenue, CAC, ROAS, CLV) and optimize marketing and merchandising budgets.
- Collaborate with Marketing, Product, and Operations to plan launches, seasonal campaigns, and promotions.
- Optimize site search, navigation, checkout funnel, and personalized shopping experiences.
- Manage vendor relationships, forecasting, and catalog expansion to meet demand and introduce new SKUs.
Qualification
- Bachelor's degree in Business, Marketing, or a related field; or equivalent practical experience.
- 5+ years of e-commerce or D2C experience with a proven track record of growth.
- Proficiency with e-commerce platforms (Shopify/Shopify Plus, Magento) and Product Information Management (PIM) systems.
- Strong analytical skills with GA4, SQL, and Excel; experience with cohort analysis and attribution modeling.
- Expertise in SEO, SEM, CRO, and catalog merchandising.
- Excellent cross-functional collaboration and communication; able to influence stakeholders and work with remote teams.
- Ability to manage multiple initiatives in a fast-paced, high-growth environment.