Job description
Join NovaCart, a fast-growing e-commerce brand redefining online shopping. We are seeking a data-driven E-commerce Marketing Manager to lead acquisition, retention, and conversion across our digital storefronts. You will own performance marketing, email campaigns, content strategy, and lifecycle initiatives to scale revenue while delivering a best-in-class customer experience.
In this role, you will partner with Product, Creative, and Operations to craft compelling campaigns that connect with shoppers at every stage of the journey. You will own budget planning, measurement, and optimization to ensure sustainable, accelerating growth.
Responsibility
- Develop and execute data-driven omnichannel marketing strategies to drive customer acquisition and retention.
- Lead paid media campaigns (Google Ads, Facebook/Instagram, TikTok) with budget ownership and ROAS targets.
- Optimize product detail pages and storefronts across platforms (Shopify, Magento, or equivalent) to improve conversion and average order value.
- Collaborate with Product, Creative, and Operations to craft compelling campaigns and lifecycle emails that resonate with shoppers.
- Implement conversion rate optimization (CRO) tests, analyze results, and drive iterative improvements across the funnel.
- Measure, report, and communicate performance to leadership with clear action plans and timelines.
- Manage marketing technology stack, dashboards, attribution models, and data integrity to ensure accurate insights.
Qualification
- Bachelor's degree in Marketing, Business, or a related field.
- 5+ years of e-commerce marketing experience with a proven track record of revenue growth.
- Strong proficiency with Shopify/Merch platforms and analytics tools (Google Analytics, GA4).
- Experience managing paid media across Google, Meta, and TikTok, with demonstrable ROAS improvements.
- Solid understanding of CRO, A/B testing, email marketing (Klaviyo/M Mailchimp), and lifecycle campaigns.
- Excellent analytical skills, data-driven decision making, and ability to translate metrics into actionable strategies.
- Collaborative by nature with exceptional communication and project-management capabilities.