Job description
NovaPulse Gaming is seeking a dynamic Esports Marketing Manager to join our rapidly growing team in Los Angeles. You will lead strategic marketing initiatives that connect our players, partners, and fans through engaging experiences and stories. This role blends sponsorship activation, content strategy, events, and community-building to elevate our brand in the competitive esports landscape.
In this role, you will collaborate with cross-functional teams, manage external agencies and partners, and own the end-to-end marketing calendar—from planning to execution and measurement. If you thrive in fast-paced environments, love esports, and can translate data into compelling campaigns, we want you on the team.
Responsibility
- Develop and execute comprehensive esports marketing plans aligned with the company strategy.
- Build and manage sponsorship and partner relationships, negotiating activations and deliverables.
- Lead content strategy across platforms (YouTube, Twitch, TikTok, Instagram) including asset creation and editorial calendars.
- Plan and execute live events, activations, and tournament experiences that drive engagement and fan growth.
- Analyze performance metrics, generate insights, and optimize campaigns for ROI.
- Manage budgets, timelines, and vendor relationships; coordinate internal and external resources.
- Collaborate with product, creative, PR, and community teams to ensure consistent brand voice and messaging.
Qualification
- 4+ years in esports marketing, sponsorships, or digital sports marketing.
- Proven track record activating sponsorships with measurable ROI.
- Deep understanding of esports ecosystems, fans, teams, and influencers.
- Strong written and verbal communication; excellent presentation skills.
- Experience managing budgets, contracts, and vendor relationships.
- Bachelor’s degree in Marketing, Communications, or a related field.
- Ability to travel as needed and work flexible hours for events.
- Proficiency with analytics tools (GA, CRM, social listening) and data-driven decision making.