Job description
NovaPulse Gaming is seeking a driven Esports Marketing Manager to lead brand campaigns across competitive gaming ecosystems. Based in Los Angeles, you’ll partner with teams, creators, events, and sponsors to accelerate growth in North America and beyond. This is a full-time role for a data-driven storyteller who thrives in fast-paced environments.
As a cornerstone of our marketing team, you’ll shape narratives, create high-impact campaigns, and elevate fan engagement through innovative activations, content, and partnerships.
Responsibility
- Develop and execute comprehensive esports marketing strategies across owned, earned, and paid channels to increase brand awareness and fan engagement.
- Lead partnerships with teams, players, events, and sponsors; manage activation campaigns and sponsorship deliverables.
- Plan and execute esports events, tournaments, and content production (streams, VODs, behind-the-scenes) to drive audience growth.
- Own community growth across social media, Discord, and forums; monitor engagement metrics and drive community sentiment.
- Collaborate with product, creative, and production teams to craft compelling campaigns and assets that resonate with fans.
- Analyze campaign performance using dashboards and analytics; optimize ROI and report insights to leadership.
- Manage budgets, calendars, and cross-functional stakeholders to ensure timely delivery and compliance.
Qualification
- 4+ years of esports marketing or related digital marketing experience.
- Deep understanding of esports ecosystems, leagues, teams, players, events, and fan culture.
- Proven track record delivering integrated campaigns with measurable ROI.
- Excellent written and verbal communication; strong stakeholder management and negotiation skills.
- Strong project management and organizational abilities; budget management experience.
- Proficiency with social media, content creation, video editing, and streaming platforms (Twitch, YouTube).
- Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience).