Job description
Join a fast-growing Esports organization at the forefront of competitive gaming. We are seeking a strategic and hands-on Esports Marketing Manager to grow brand presence, forge partnerships, and drive fan engagement across North America.
As a key member of our Growth team, you will own marketing programs from ideation to execution, collaborate with teams, and translate insights into impact.
Responsibility
- Develop and execute multi-channel esports marketing campaigns that drive player acquisition, viewership, and sponsorship value.
- Lead brand partnerships, sponsorship negotiations, and cross-promotional programs with teams, game publishers, and event organizers.
- Plan and manage content calendars, social media, streaming integration, and creator partnerships to grow community engagement.
- Oversee event strategy for LANs, online tournaments, and fan activations, including logistics and budgets.
- Collaborate with product, analytics, and creative teams to define KPIs and measure campaign performance.
- Manage budgets, timelines, and vendor relationships; report results to leadership with clear ROI.
- Monitor esports trends, competitor activity, and fan sentiment to inform strategy and prioritization.
Qualification
- 3+ years in esports marketing, gaming, or digital marketing with measurable results.
- Strong knowledge of the esports ecosystem, including teams, leagues, events, and influencer networks.
- Proven ability to negotiate partnerships and manage sponsor activations end-to-end.
- Excellent written and verbal communication, project management, and cross-functional collaboration skills.
- Experience with content strategy, social media management, and creator ecosystems; familiarity with analytics tools.
- Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience).
- Willingness to work flexible hours and travel for events as needed.