Job description
NovaStrike Esports is seeking a dynamic Esports Marketing Manager to lead our brand campaigns, sponsorships, and community activations in the vibrant Los Angeles scene. You will partner with teams, creators, and platforms to drive awareness, engagement, and revenue.
In this role, you will craft strategic marketing plans, own partner relationships, and collaborate across marketing, events, and product to deliver high-impact activations.
Responsibility
- Develop and execute end-to-end esports marketing campaigns across digital and social platforms.
- Identify, negotiate, and manage sponsorships, partnerships, and activations with teams, events, and content creators.
- Collaborate with product, design, and analytics to optimize campaigns and demonstrate ROI.
- Plan and execute live event activations, tournaments, and streamer collaborations.
- Build a community-first brand voice and maintain a focused content calendar.
- Monitor budget, timelines, and performance metrics; report insights to leadership.
- Lead cross-functional teams and manage agency/vendor relationships as needed.
Qualification
- 3+ years of esports marketing, gaming brand partnerships, or related experience.
- Proven track record of executing successful sponsorships and activations.
- Strong understanding of streaming and social platforms (Twitch, YouTube, TikTok).
- Excellent communication, negotiation, and relationship-building skills.
- Data-driven mindset with experience in analytics and ROI measurement.
- Experience managing budgets and multi-channel campaigns.
- Bachelor's degree in Marketing, Communications, or a related field (or equivalent).