Job description
NovaArc Esports is seeking a results-driven Esports Marketing & Partnerships Manager to lead branding, sponsorships, and community growth across global leagues and events. You will partner with sponsors, coordinate major tournaments, create compelling content strategies, and drive revenue while maintaining authentic community relationships. This role requires strategic thinking, strong relationships with brands, and hands-on execution in a fast-paced gaming environment.
Responsibility
- Develop and execute comprehensive esports marketing and sponsorship strategies that align with brand goals.
- Secure and manage sponsor partnerships, activations, and branded content across leagues, teams, and events.
- Lead event planning for tournaments and community events, including production coordination and vendor management.
- Collaborate with product, creative, and analytics teams to create data-driven campaigns and content.
- Oversee social media, creator partnerships, influencer programs, and community engagement to grow audience and loyalty.
- Manage budgets, timelines, and performance reporting; track ROI and KPIs for campaigns.
- Build and maintain relationships with publishers, studios, teams, and esports organizations globally.
Qualification
- Bachelor's degree in Marketing, Communications, Business or related field (or equivalent experience).
- 5+ years in esports marketing, sponsorships, or partnerships.
- Proven track record securing sponsor deals and executing activations.
- Deep understanding of esports ecosystems, leagues, teams, and streaming platforms (Twitch, YouTube, etc).
- Strong negotiation, project management, and vendor management skills.
- Excellent written and verbal communication; polished presentation abilities.
- Data-driven mindset with proficiency in analytics tools and dashboards; ability to measure ROI.