Job description
Join Lumen & Loom, a premium fashion brand known for modern silhouettes and sustainable fabrics, as a Fashion Brand Marketing Manager in New York City. You will lead strategic marketing campaigns, elevate our brand voice, and forge influential partnerships to drive growth.
In this role, you will craft multi-channel campaigns, oversee content creation, analyze performance, and collaborate with product, retail, and creative teams to align every initiative with our brand storytelling.
Responsibility
- Develop and execute integrated marketing campaigns across digital, social, email, and retail events.
- Lead brand storytelling and ensure consistency across all channels and touchpoints.
- Manage influencer partnerships, ambassadors, and collaborative capsule projects.
- Oversee content calendar, creative direction, and production for campaigns.
- Analyze performance metrics, optimize spend, and report insights to leadership.
- Collaborate with product, merchandising, and sales teams to align go-to-market strategies.
- Plan and execute seasonal launches and fashion show activations.
Qualification
- Bachelor’s degree in marketing, communications, fashion, or related field
- 4+ years of fashion marketing or brand management experience
- Proven track record delivering successful multi-channel campaigns
- Strong analytic skills and proficiency with marketing tools (GA, CRM, social analytics)
- Excellent written and verbal communication, with ability to craft compelling brand narratives
- Experience working with creative teams, agencies, and influencers
- Ability to manage multiple projects in a fast-paced fashion environment