Job description
Nova Couture, a premium fashion label known for luxury ready-to-wear, seeks a Creative and data-driven Fashion Content Marketing Specialist to join our New York City team. This role blends storytelling, digital marketing, and product communications to elevate brand presence across channels.
In this role you will craft compelling narratives for product launches, manage omnichannel content, optimize for search and social, and collaborate with design and e-commerce teams to ensure a cohesive luxury brand voice.
At Nova Couture, you will partner with cross-functional teams to deliver campaigns that resonate with discerning fashion customers and drive revenue while upholding our brand ethos.
Responsibility
- Lead development of brand storytelling and product narratives across website, email, social, and press materials.
- Collaborate with design, product, and ecommerce teams to deliver cohesive campaigns for launches and seasonal drops.
- Plan and execute content calendars with a focus on SEO, keyword strategy, and performance analytics.
- Produce high-quality copy and visuals in collaboration with the creative team; ensure voice consistency across channels.
- Manage influencer and media outreach in alignment with campaigns and brand guidelines.
- Monitor and report on content performance, optimize based on data, and iterate for better ROI.
- Support global markets by tailoring content for localization and multi-channel distribution.
Qualification
- Bachelor's degree in Marketing, Communications, Fashion Merchandising, or a related field.
- Minimum 3-5 years of experience in fashion marketing, content creation, or brand storytelling.
- Exceptional copywriting and editorial skills with a keen eye for tone, grammar, and brand voice.
- Strong knowledge of SEO, content strategy, and social media best practices (Instagram, TikTok, YouTube).
- Proficiency in content management systems and basic HTML; familiarity with Adobe Creative Suite.
- Data-driven mindset with ability to analyze performance metrics and translate insights into action.
- Excellent project management and collaboration skills; thrives in a fast-paced, luxury fashion environment.