Job description
Join PulsePeak Fitness, a fast-growing fitness brand empowering people to train smarter, improve mobility, and lead healthier lives. We’re seeking a highly motivated Fitness Content Creator & Growth Marketing Lead to shape our content strategy and drive audience growth across our blog, video, and social channels. This is a premium, high-impact role for a data-driven storyteller who loves fitness and performance marketing.
As the Fitness Content Creator & Growth Marketing Lead, you will own the end-to-end content lifecycle—from research and outlines to production and optimization—and partner with product, community, and paid media teams to deliver scalable, SEO-friendly programs that convert.
Responsibility
- Develop and execute a data-driven content strategy across blog, video, and social channels to grow organic reach and engagement.
- Create high-quality workout programs, wellness guides, and nutrition tips tailored to diverse audiences.
- Optimize content for SEO using keyword research, on-page optimization, and internal linking best practices.
- Collaborate with product and design teams to create compelling digital fitness programs and onboarding experiences.
- Manage content calendar, production pipelines, and editorial workflows to ensure timely delivery.
- Analyze performance metrics (traffic, engagement, conversions) and translate insights into actionable improvements.
- Lead a small team of content creators and freelancers, providing coaching and feedback to maintain brand quality.
- Forge partnerships with fitness influencers and community events to amplify reach and credibility.
Qualification
- Bachelor’s degree in marketing, communications, kinesiology, or a related field.
- Minimum 3 years of experience in fitness content creation, digital marketing, or SEO.
- Proven track record of growing online communities and driving engagement.
- Strong SEO tool proficiency (SEMrush/Ahrefs), Google Analytics, and data-driven decision making.
- Experience with video editing (Premiere Pro/Final Cut) and content management systems (WordPress).
- Excellent writing, editing, and storytelling skills with a keen eye for detail.
- Ability to collaborate cross-functionally and manage multiple projects simultaneously.
- Fitness certification or practical fitness background; CPR/AED is a plus.