Job description
PulseFit Labs is a premium fitness brand dedicated to empowering people to live healthier, stronger lives. Weâre seeking a results-driven Fitness Marketing Manager to lead our growth initiatives across digital channels, content, and community engagement in Austin, TX.
In this role, youâll blend strategy with hands-on execution to build brand awareness, drive qualified leads, and convert interest into long-term member relationships. If youâre passionate about fitness, data-driven marketing, and creating immersive experiences, join us.
What youâll do
- Develop and execute omnichannel marketing strategies for fitness programs, product launches, and digital coaching services.
- Lead content strategy, including blogs, video, social media, and email campaigns that educate, inspire, and convert.
- Own SEO and content optimization to improve organic visibility and drive high-intent traffic.
- Manage paid media campaigns and monitor performance against revenue targets.
- Collaborate with Product, Creative, and Fitness Training teams to launch compelling campaigns and assets.
- Analyze performance data, generate insights, and present actionable recommendations to leadership.
- Mentor junior teammates, guide influencer collaborations, and cultivate an engaged online community.
Responsibility
- Plan and execute multichannel marketing campaigns for fitness programs and products.
- Drive content strategy across blogs, video, email, and social media.
- Optimize SEO and on-site content to increase organic reach.
- Manage paid media budgets and optimize ROI.
- Collaborate with product, design, and training teams for compelling campaigns.
- Analyze data, report metrics, and adjust strategies based on insights.
- Support community-building initiatives and influencer collaborations.
Qualification
- Bachelorâs degree in Marketing, Communications, Kinesiology, or related field.
- 5+ years in fitness, health, or lifestyle brand marketing.
- Proven track record with SEO, content marketing, and paid media.
- Strong analytical skills and proficiency with analytics tools (GA4, Looker, etc.).
- Excellent written and verbal communication; ability to translate data into compelling narratives.
- Experience in influencer partnerships and community management.
- Passion for fitness and wellness; ability to thrive in a fast-paced startup environment.