Job description
Join PeakForm Fitness, a premium brand dedicated to empowering people through transformative workouts and a thriving community. We are looking for a results-driven Fitness Marketing Specialist to own our digital marketing programs, from strategy through execution, across paid, earned, and owned channels.
You will partner with our fitness coaches, product, and creative teams to craft compelling campaigns that educate, inspire, and convert. If you are passionate about fitness, data-driven growth, and creating remarkable customer experiences, this is your opportunity to shape a leading wellness brand.
What we offer: a collaborative, growth-focused culture; competitive compensation; comprehensive benefits; and the chance to impact lives through wellness.
Responsibility
- Develop and execute integrated marketing campaigns across paid social, search, email, and content marketing to drive lead generation and member retention.
- Craft high-converting creative and copy aligned with PeakForm’s brand voice and fitness philosophy.
- Analyze performance data, run experiments, and optimize channels for maximum ROI.
- Collaborate with fitness coaches and product teams to launch programs, challenges, and events that engage our community.
- Manage budgets, forecast results, and report on KPIs to stakeholders with clear, actionable insights.
- Lead content strategy for blog, video, and social media to educate and motivate audiences.
- Coordinate influencer partnerships and ambassador programs to expand brand reach.
- Ensure brand consistency and a superior user experience across all touchpoints.
Qualification
- Bachelor's degree in Marketing, Communications, Exercise Science, or a related field.
- 3+ years of marketing experience, preferably in fitness, wellness, or health brands.
- Proven track record of managing paid media campaigns (Facebook/Instagram, Google Ads) with measurable ROI.
- Strong copywriting, storytelling, and content creation skills with a fitness-centric voice.
- Hands-on experience with CRM and email marketing platforms (HubSpot, Mailchimp, or similar).
- Proficiency in web analytics tools (Google Analytics, Looker) and data-driven decision making.
- Excellent cross-functional collaboration, project management, and organizational skills.
- Enthusiasm for fitness trends and a passion for helping people achieve health goals.