Job description
Pulse & Peak Fitness, a premium boutique fitness brand, is seeking a results-driven Fitness Marketing Specialist to amplify our reach in Austin and beyond. You will own the end-to-end marketing lifecycle—from strategy to execution—designed to attract, engage, and convert health-conscious members.
In this role, you will collaborate across product, sales, and operations to craft campaigns that resonate with our community, elevate brand presence, and drive measurable growth.
Responsibility
- Develop and execute integrated marketing campaigns to boost membership growth and retention.
- Lead content strategy, including SEO-optimized blog posts, landing pages, and email copy.
- Manage social media channels, paid media, and influencer partnerships to expand brand reach.
- Analyze campaign performance using analytics tools and translate insights into actionable optimizations.
- Collaborate with studio teams to align marketing with member experience and promotions.
- Plan and coordinate community events, workshops, and experiential activations to generate buzz.
- Own marketing budget, track ROI, and report weekly performance to leadership.
Qualification
- Bachelor's degree in Marketing, Communications, or related field (or equivalent experience).
- 2-4 years of fitness marketing, digital marketing, or growth-focused roles.
- Strong SEO, content strategy, and copywriting skills with a data-driven mindset.
- Proficiency in Google Analytics, Google Ads, SEO tools (e.g., SEMrush, Ahrefs).
- Excellent written and verbal communication; ability to simplify complex concepts.
- Experience with CRM platforms and email automation; strong project management.
- Passion for health, fitness, and community-building; independent and collaborative work style.
- Bonus: prior experience in boutique gym or wellness industry.