Job description
Join BrightPath Talent as a Freelance Digital Marketing Specialist. This remote, contract role offers flexibility, competitive pay, and the chance to work with diverse global clients from our Austin hub.
In this role, you will craft strategic marketing programs, execute campaigns across channels, and deliver measurable results. You’ll partner with clients to understand their business goals and translate them into actionable plans.
We welcome independent professionals who thrive in a fast-paced, outcomes-driven environment and value transparent communication and quality work.
Responsibility
- Develop and implement data-driven digital marketing strategies for diverse clients across industries.
- Plan, execute, and optimize campaigns across channels (SEO, SEM, social, content, email) to drive growth.
- Collaborate with clients to define KPIs and deliver transparent progress reports.
- Create compelling content and ad copies; manage editorial calendars and content production.
- Monitor performance using analytics tools and pivot campaigns based on insights.
- Advise on budget allocation, bidding strategies, and channel mix with monthly performance reviews.
- Manage multiple projects concurrently, maintain timelines, and communicate progress to clients and internal teams.
- Prepare proposals, scopes of work, and hourly estimates to secure engagements with high client satisfaction.
Qualification
- 5+ years of hands-on digital marketing experience across multiple channels.
- Proven track record delivering ROI for clients with varied budgets.
- Strong expertise in SEO, PPC, social media ads, email marketing, and content strategy.
- Experience with analytics tools (GA4, Looker Studio, Google Analytics, dashboards) and attribution modeling.
- Excellent communication and client management skills; comfortable working independently in a remote contract role.
- Proficiency with time-zone coordination and project management tools (Asana, Trello, Notion).
- Portfolio or case studies demonstrating successful campaigns and measurable results.
- Ability to craft proposals and negotiate scope, timelines, and rates.