Job description
LuminaNova is redefining how brands connect with audiences through data-driven storytelling and creative experimentation. We are seeking a Growth Marketing Manager to own multi-channel strategies, drive scalable acquisition, and optimize the entire funnel from awareness to activation.
In this role you will partner with product, design, and analytics teams to design experiments, manage budgets, and report impactful insights to leadership. If you are a hands-on marketer who loves building momentum with measurable results, this is your opportunity to shape a high-growth brand in a fast-paced environment.
Responsibility
- Lead the development and execution of growth marketing strategies across paid media, email, content, and social channels.
- Plan and optimize multi-channel campaigns to drive acquisition, activation, retention, and referral metrics.
- Own budget allocation, forecast ROI, and report performance insights to cross-functional leadership.
- Design and run rigorous A/B tests and experiments to improve funnel conversion at each stage.
- Collaborate with product and design teams to optimize onboarding experiences and product-led growth initiatives.
- Build scalable attribution models and track key growth metrics using analytics tools.
Qualification
- 5+ years of growth marketing, performance marketing, or demand generation in B2B or B2C tech environments.
- Proven track record of building scalable paid media programs (Google Ads, Meta, LinkedIn) and organic growth tactics.
- Strong data literacy with experience using GA4, SQL basics, or equivalent analytics tools.
- Hands-on experience with email, automation, content marketing, and conversion rate optimization.
- Excellent cross-functional collaboration and communication skills, with the ability to translate data into actionable strategy.
- BS/BA degree in Marketing, Business, or a related field; MBA a plus.