Job description
NovaForge Labs is a fast-growing startup building customer-centric software for the agile enterprise. We are seeking a data-driven Head of Growth to own our go-to-market strategy, acquisition, activation, and retention efforts. This is a hands-on leadership role ideal for someone who thrives in ambiguity, experiments rapidly, and loves building scalable growth systems.
In this role, you will:
Responsibility
- Define and execute a multi-channel growth strategy across paid, organic, partnerships, and product led growth.
- Own funnel metrics and optimization efforts from awareness to activation and retention, delivering measurable ROI.
- Design and run a rigorous experimentation program (A/B, multivariate) with clear hypotheses and success criteria.
- Lead demand generation, content marketing, SEO, paid media, email, and partnerships to drive qualified pipeline.
- Build dashboards and reporting to share insights with executives and cross functional teams.
- Collaborate closely with product, eng, and design to improve activation, retention, and feature adoption.
- Hire, coach, and mentor a high-performing growth team; manage budget and vendor relationships.
Qualification
- 5+ years of growth, marketing, or growth product experience in startups or scaleups.
- Proven track record of driving ARR growth through multi-channel campaigns and product led growth.
- Strong data skills including proficiency in SQL, analytics platforms GA4, Mixpanel, or Amplitude.
- Demonstrated ability to design and run experiments with strong ROI.
- Excellent storytelling and cross functional collaboration with product, eng, design, and sales.
- Experience building and leading a growth team; strong project management and budget stewardship.