Job description
NovaReach Media is seeking a strategic, results-driven Influencer Marketing Lead to scale our creator partnerships and content programs in the entertainment and lifestyle verticals. You will own influencer discovery, vetting, negotiation, and campaign governance while shaping brand storytelling across TikTok, Instagram, YouTube, and emerging platforms. This role blends relationship building, data-driven decision making, and creative leadership to deliver measurable ROI.
As a key member of our Marketing team, you will craft scalable influencer strategies, partner with top creators, and collaborate with product, legal, and analytics to ensure brand safety and impact. The ideal candidate blends a curiosity for trends with a disciplined approach to performance measurement, budget stewardship, and cross-functional collaboration.
If you thrive in a fast-paced environment, love turning creator ideas into compelling brand narratives, and want to influence millions of followers, we want to hear from you.
Responsibility
- Develop and execute a comprehensive influencer partnerships strategy aligned with brand goals and product launches.
- Identify, vet, and onboard top-tier creators across TikTok, Instagram, YouTube, and emerging platforms.
- Lead end-to-end campaign operations: briefs, negotiations, contracts, approvals, tracking, and reporting.
- Guide content concepts, hooks, and storytelling to maximize engagement and ROI.
- Build and maintain a thriving influencer CRM, nurturing long-term creator relationships.
- Collaborate with marketing, legal, and compliance to ensure brand safety and contract adherence.
- Analyze performance data, optimize campaigns, and present actionable insights to leadership.
- Manage budgets and advocate for efficient allocations to maximize reach and impact.
Qualification
- 5+ years of experience in influencer marketing, creator partnerships, or digital marketing with measurable results.
- Proven track record managing multi-channel campaigns from ideation to post-campaign analysis.
- Strong negotiator with experience drafting and negotiating creator contracts and agreements.
- Deep knowledge of TikTok, Instagram, and YouTube best practices and analytics tools.
- Excellent communication, relationship-building, and storytelling skills.
- Data-driven mindset with proficiency in analytics and reporting tools (e.g., Excel, GA, social platforms insights).
- Experience with influencer CRM platforms and campaign management software.
- Bachelor’s degree in Marketing, Communications, or a related field (or equivalent professional experience).