Job description
Join NovaPulse Media, a leading influencer marketing agency, as our next Influencer Marketing Manager. This role blends strategy, creator relationships, and data-driven decision making to drive brand campaigns that resonate with audiences across TikTok, Instagram, and YouTube. You will own end to end campaigns from discovery to reporting, collaborate with creative and brand teams, and help scale our influencer partnerships to deliver measurable business impact.
We are seeking a proactive, creative, and metrics minded professional who thrives in a fast paced environment and has a passion for storytelling through authentic creator content.
Responsibility
- Develop and execute influencer campaigns from concept through to post campaign analysis, ensuring alignment with brand goals and budget.
- Identify and recruit top creators across TikTok, Instagram, YouTube, and emergent platforms; negotiate terms and contracts.
- Manage campaign calendars, deliverables, and approvals with cross functional teams including Brand, Creative, and Analytics.
- Monitor performance using platform analytics and third party tools; optimize content and pacing to maximize reach and engagement.
- Develop creative briefs and messaging guidelines that protect brand voice while enabling authentic creator storytelling.
- Build and nurture lasting partnerships with influencers to foster ongoing collaborations and recurring revenue.
- Deliver comprehensive post campaign reports with insights, ROI, and actionable recommendations.
Qualification
- Bachelor’s degree in Marketing, Communications, or a related field; or equivalent professional experience.
- 3-5 years of proven success in influencer marketing or digital brand partnerships.
- Strong negotiation and contract management skills with track record of favorable terms.
- Excellent communication and relationship management abilities; comfortable presenting to senior stakeholders.
- Proficiency with social analytics tools (Instagram Insights, TikTok Analytics, YouTube Analytics, Google Analytics) and reporting.
- Creative thinker with ability to translate briefs into compelling campaigns; strong copywriting is a plus.
- Project management experience and ability to manage multiple campaigns concurrently while meeting deadlines.
- Familiar with compliance and disclosure guidelines across campaigns (FTC, platform rules).