Job description
Join Lumina Influence Agency in sunny Los Angeles as an Influencer Marketing Manager. You will design and oversee end-to-end creator partnerships that drive brand awareness, engagement, and revenue. If you are a strategic thinker, a hands-on creator, and a negotiation-savvy operator who thrives in a fast-paced environment, this role is for you. We are committed to diversity, remote-friendly options, and a culture that values curiosity and impact.
What you'll do: build long-term relationships with top creators, manage multi-channel campaigns, craft compelling briefs, track performance, and optimize ROI. Collaborate with product, PR, and performance marketing teams to ensure consistent brand storytelling across all social touchpoints. If you love data, storytelling, and working with creators who move audiences, apply today.
Responsibility
- Develop and execute influencer marketing campaigns across Instagram, YouTube, TikTok, and Twitch with measurable KPIs.
- Source, negotiate, and manage creator partnerships from ideation to contract execution.
- Craft clear briefs, creative guidelines, and performance expectations for content creators.
- Track, analyze, and report on campaign performance; optimize based on data-driven insights.
- Collaborate cross-functionally with marketing, product, and PR to ensure consistent brand storytelling.
- Manage budgets, timelines, and vendor relationships to maximize ROI.
- Stay ahead of platform trends and regulatory guidelines to maintain compliance and authenticity.
- Mentor junior team members and contribute to building a scalable influencer program.
Qualification
- Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience).
- 3+ years in influencer marketing or talent partnerships with a track record of successful campaigns.
- Strong negotiation, contract management, and relationship-building skills.
- Proficiency with analytics tools (e.g., Google Analytics, Social Studio, or platform insights).
- Excellent written and verbal communication; ability to translate data into actionable strategies.
- Creative thinker with a keen eye for storytelling and brand alignment.
- Ability to manage multiple campaigns simultaneously and meet tight deadlines.
- Familiarity with FTC guidelines and disclosure best practices.