Job description
NovaPulse Media is seeking a seasoned Influencer Marketing Manager to lead our creator partnerships and scale performance-driven campaigns across platforms. You will own end-to-end influencer programs from discovery to measurement, partnering with creative, product, and growth teams to drive brand impact.
We value vision, transparency, and a data-driven mindset. If you are passionate about authentic storytelling, creator economies, and rapid scaling, we want you on our team.
Responsibility
- Develop and execute influencer marketing strategies across Instagram, TikTok, YouTube, and emerging platforms.
- Identify and recruit top creators aligned with brand values; negotiate partnerships and compensation terms.
- Lead creator briefs, content concepting, approvals, and creative QA to ensure on-brand storytelling.
- Collaborate with marketing, product, and PR to align influencer efforts with launches and campaigns.
- Track performance, analyze ROI, and optimize budgets with regular reporting to leadership.
- Manage ongoing creator relationships for long-term partnerships and ambassador programs.
- Ensure compliance with disclosure laws and brand safety guidelines for all sponsored content.
- Oversee paid social activation with creators, optimizing reach and conversion metrics.
Qualification
- 4+ years in influencer marketing, social media, or creator partnerships.
- Proven track record managing multi-platform campaigns with measurable ROI.
- Strong negotiation and contract management skills; comfortable working with agencies and creators.
- Exceptional communication, project management, and cross-functional collaboration abilities.
- Deep understanding of platform algorithms, content formats, and best practices for Instagram, TikTok, and YouTube.
- Proficiency with analytics and social listening tools (e.g., Sprout Social, Hootsuite, Meta Business Suite, Google Analytics).
- Ability to thrive in a fast-paced startup or agency environment and manage ambiguity.
- Bachelor’s degree in Marketing, Communications, or related field (or equivalent experience).