Job description
Bread Yard, a leading bakery and culinary destination in the heart of Badung, Bali, is seeking a dynamic and driven Marketing Manager to join our growing team. This is an exciting opportunity for a strategic marketing professional to make a significant impact on our brand’s growth and reputation. At Bread Yard, you will have the autonomy to create and execute innovative marketing strategies, drive engaging campaigns, and collaborate with passionate professionals in a creative and friendly environment.
As our Marketing Manager, you will play a pivotal role in elevating our brand presence both online and offline. You will leverage your expertise in digital marketing, brand positioning, and customer engagement to boost sales, attract loyal customers, and build strong relationships within the community. If you are enthusiastic about the culinary industry and have a flair for creative storytelling, we invite you to join us and grow your career with Bread Yard!
Responsibility
- Develop and implement strategic marketing plans to increase brand visibility and drive business growth.
- Plan, execute, and monitor innovative digital and offline marketing campaigns across multiple channels.
- Manage Bread Yard's social media presence, including content creation, community engagement, and analytics tracking.
- Collaborate with internal teams to design promotional materials and coordinate marketing events.
- Analyze market trends and competitor activities to identify new business opportunities.
- Establish and nurture relationships with media, partners, and influencers to maximize brand exposure.
- Monitor and report on campaign performance, providing actionable insights and recommendations for optimization.
- Oversee marketing budgets, ensuring cost-effective execution of projects and activities.
Qualification
- Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
- Minimum 3 years of proven experience in marketing management, preferably in the F&B or hospitality industry.
- Strong understanding of digital marketing strategies, including SEO, SEM, and social media marketing.
- Excellent written and verbal communication skills in Bahasa Indonesia and English.
- Creative thinker with strong analytical and organizational abilities.
- Demonstrated experience managing successful marketing campaigns and events.
- Ability to lead and inspire a team, working collaboratively to achieve targets.
- Proficiency in marketing software, analytics tools, and design platforms is a plus.