Job description
XYZ Corp is a fast-growing marketing innovator delivering data-driven campaigns for B2B tech brands. We are looking for a strategic Marketing Manager to lead high-impact initiatives in the New York area.
You will collaborate with product, design, and sales to shape messaging, accelerate demand, and grow with a data-driven mindset. If you are passionate about turning insights into scalable growth, this is your role.
Responsibility
- Develop and execute integrated marketing campaigns across digital channels including SEO, SEM, email, social, and content to drive pipeline.
- Lead demand generation programs, nurture flows, and lifecycle marketing with marketing automation tools.
- Analyze performance metrics, run A/B tests, and optimize campaigns to improve CAC, LTV, and conversion rates.
- Collaborate with product, design, and sales to craft compelling messaging and assets that resonate with target audiences.
- Manage content strategy including blog, webinars, case studies, and thought leadership to build brand authority.
- Own measurement framework, dashboards, and reporting for leadership, with clear recommendations for growth.
Qualification
- 3+ years of marketing experience in B2B tech or SaaS, with a track record of successful multi-channel campaigns.
- Bachelor's degree in Marketing, Business, or related field
- Strong proficiency with marketing automation and CRM systems (HubSpot or Marketo, Salesforce)
- Demonstrated ability to analyze data, derive insights, and optimize campaigns using GA4 or similar tools
- Excellent communication and collaboration skills; comfortable working cross-functionally in a fast-paced environment
- Creative thinker with a customer-centric mindset and a focus on measurable results
- Ability to manage multiple campaigns, prioritize tasks, and meet tight deadlines