Job description
Northstar Marketing Group is hiring a results oriented Marketing Manager to lead our growth initiatives in New York City. This role blends strategic thinking with hands on execution across demand generation, content, social media, and brand campaigns.
You will collaborate with product, sales, design, and data analytics to craft data-driven strategies that accelerate pipeline, improve conversion, and strengthen our brand footprint. We offer a fast paced environment, competitive compensation, comprehensive benefits, and opportunities for advancement.
What you will do in this role includes leading multi channel campaigns, optimizing budgets, and championing experimentation to continuously improve performance. We value curiosity, collaboration, and the ability to translate data into compelling storytelling.
Responsibility
- Lead the planning, execution, and optimization of integrated marketing campaigns across digital, social, email, and events to generate qualified pipeline.
- Define audience segments, messaging, and value propositions in collaboration with product and sales teams.
- Manage monthly budgets, track performance, and report on ROI with data-driven insights.
- Own content strategy, including blog, webinars, case studies, and thought leadership pieces.
- Oversee SEO/SEM initiatives to improve search visibility and website conversion.
- Coordinate cross functional projects with design, product, and analytics to ensure timely delivery.
- Lead A/B testing and experimentation program to optimize campaigns and landing pages.
Qualification
- Bachelor's degree in Marketing, Business, Communications or a related field
- Minimum 5 years of B2B marketing experience with a track record of driving growth
- Proficiency in digital marketing tools (Google Analytics, Google Ads, SEO tools, CRMs)
- Strong written and verbal communication and excellent storytelling abilities
- Experience with marketing automation platforms and CRM (HubSpot, Salesforce)
- Data minded with ability to derive insights and present it to stakeholders
- Ability to manage multiple projects and priorities in a fast paced environment