Job description
At NovaPulse Marketing, we partner with ambitious brands to unlock growth through intelligent, creative marketing strategies. We’re hiring a Marketing Manager to lead data-driven campaigns, develop compelling narratives, and collaborate across product, design, and sales teams.
What you’ll get: high-impact work, competitive compensation, flexible hybrid schedule in Austin, and a culture that values curiosity and results.
Responsibility
- Lead and optimize integrated multi-channel campaigns across paid, organic, email, social, and content.
- Define and optimize funnel metrics, attribution, and reporting to drive ROI.
- Collaborate with product and design to craft compelling brand stories and assets.
- Manage budgets, vendor relationships, and performance tests to maximize impact.
- Develop and execute a robust content strategy including blogs, ebooks, webinars, and case studies.
- Lead data-driven experimentation and A/B testing to improve conversion rates.
- Align with sales on lead generation, CRM workflows, and pipeline management.
- Mentor junior team members and foster a high-performance marketing culture.
Qualification
- Bachelor's degree in Marketing, Business, Communications, or a related field; MBA preferred.
- 5+ years of marketing experience with a proven track record in growth and demand generation (B2B or B2C).
- Strong expertise in SEO, SEM, analytics (GA4), and marketing automation platforms (e.g., HubSpot, Marketo).
- Experience defining and measuring funnel metrics, attribution models, and ROI.
- Excellent copywriting, storytelling, and creative collaboration skills.
- Demonstrated cross-functional leadership and project management in a fast-paced environment.
- Data-driven decision-maker with strong communication and presentation abilities.